Project Overview

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As part of the design team at the Fidelity Center for Applied Technologies, I focused on using human-centered design to develop educational solutions for young customers on building financial habits. This involved a series of collaborative workshops and user research activities that informed the design direction and enhanced user engagement.

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Key Contributions

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• Design Workshops & Collaboration:

  • Actively participated in design workshops and sync meetings to identify key pain points and goals for financial education among young customers.

  • Leveraged a human-centered design research approach to generate actionable insights that guided design decisions.

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• User Research & Testing:​

  • Conducted user tests that provided valuable feedback, enabling the team to make informed decisions and prioritize improvements effectively.

  • Developed a comprehensive user screener and interview script in collaboration with the head researcher.

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• User-Centric Artifacts:

  • Created detailed user flows, personas, and empathy maps to gain a deep understanding of target users' needs, motivations, and behaviors.

  • These artifacts were instrumental in enhancing the team’s empathy for users and tailoring solutions accordingly.

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• Design Deliverables:

  • Utilized tools like Adobe Illustrator, Adobe XD, Unity, and Figma to produce engaging storyboards, wireframes, and high-fidelity prototypes.

  • These deliverables effectively visualized design solutions, allowing stakeholders to provide meaningful feedback and make informed decisions.

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• Stakeholder Engagement:

  • Presented the final design solution to FCAT, clearly articulating project objectives, insights, and proposed improvements.

  • Secured alignment and support from key stakeholders, paving the way for future development and implementation of the design solution.